We came. We saw. We yakked about comms.

Thank you to everyone who attended yesterday’s The Big Yak, we had a brilliant day and enjoyed seeing you all having fun, networking and learning about internal communication.

We were joined by 160 internal communication professionals and thanks to our 21 sponsors, were able to enjoy a whole day together. IC pros travelled from near and far to be in London on 9 June, including Cynthia from the Netherlands, Emanuela from Italy and various flights from Dublin and Belfast.

This website will be closing down so our yak can snooze and the conversations will continue on Twitter @theICcrowd and our usual website www.theiccrowd.com

The topics were:

Session 1 Session 2 Session 3 Session 4 Session 5
Measurement Creating a forward-looking culture through open and honest communications IC role in innovation How do we show the ROI of IC Newsletters, do they still hold value?
Change Comms Reviving intranets, O365 Growing comms champion network Helping Line Managers become better communicators How do we develop our own capabilities?
Crisis Comms Comms career progression Working smarter (agile) Getting executive buy-in Connecting people to purpose
Culture Change Coaching leaders Operationalising values and behaviours Storytelling CEO comms and corporate reputation


Remote workers with access to comms channels  Comms strategy Tackling tech takeover and saturation Community management and ESN strategy Internal comms and diversity
Engaging people who resist engagement Remote workers (no access to comms channels) Remote workers – using line managers Connecting global organisations M&A

Blog posts from crowd members:



Here’s everything you need to know about The Big Yak, the unconference for communicators on Saturday 9 June 2018.

It’s being hosted by The IC Crowd. Do Tweet us @theICcrowd if you’ve got a query we’ve not covered.

Doors open at 9.30am on Saturday 9 June 2018. Breakfast will be served until 10.15am.

The Big Yak will start at 10.15am and finish at 5pm. Drinks at the venue  (sponsored by Workplace) will end just before 7pm. We’ll then move on to a local bar, The Portman Pub, and would love you to join us.

What’s The IC Crowd?
The IC Crowd is a community and a place for people to connect and communicate. It’s the brainchild of Comms professionals Rachel MillerJenni Field and Dana Leeson.

We launched the crowd in September 2012 and you can find out more about us on the team page of our website and @theICcrowd on Twitter.

What is The Big Yak?
The Big Yak unconference from The IC Crowd connects in-house and independent communicators face-to-face so they can learn and network. To yak is a colloquial way of saying to talk.

It has been designed by and for professional communicators. This is the fourth time The Big Yak has taken place, as we gathered comms pros in 2013, 2014 and 2016.


We’re proud to be a different type of event and offer in-house practitioners the chance to shape the agenda on the day (which is what an unconference means) and get help and advice from their peers.

Trust us, you’ll love it!

Feedback from delegates over the years means we know what works and what doesn’t, so we’ve made a few changes for 2018.

Who can attend?
In-house internal communicators and independent practitioners are welcome to come to The Big Yak.

This is an event to share learning and experience with other like-minded professionals. Based on feedback, only agencies who are sponsoring are able to attend. As ever, we request a no pitching, selling of services or products to other attendees as this is what makes The Big Yak unique and we’d like to keep it that way.

We will be closely monitoring the attendee list. Our lead sponsors are AB, SocialOptic and Workplace. See the sponsors page to discover our partners for this year.

Where is The Big Yak?
We know how much you loved our venue in 2016, so not only is the yak back, we’re returning to the same venue.

Etc venue in Marble Arch, London, is our home for the day and we have the whole first floor exclusively, which means we can network, learn, eat and socialise in the same place.



Want to know what will be discussed at The Big Yak on Saturday 9 June 2018?

So do we! As it’s an unconference, the content is decided by you, the attendees, on the day.

We’re expecting 140 in-house professional communicators to come together, shape the agenda and enjoy being together.

Our facilitator Benjamin Ellis will be guiding us through our fun-filled day. If you’ve never attended an unconference before, don’t worry, he’ll be on hand to make sure things go smoothly.

Here’s the agenda from our 2016 event – as you can see, it was set on the day:

The Big Yak agenda

Doors open at 9.30am on Saturday 9 June 2018. Breakfast will be served until 10.15am. The Big Yak will start at 10.15am and finish at 5pm. Drinks will end just before 7pm.

Thank you to our drinks sponsor Workplace for enabling us to have drinks at the end, so we can keep on yakking in the venue for a few more hours.

More information about timings can be found on the agenda page.

Post-Yak drinks

Once The Big Yak‘s drinks finish at the venue at 7pm, we will be retiring to a bar and would love you to join us.

It’s called The Portman Pub and is within walking distance. The address is 51 Upper Berkeley Street, Marylebone, London, W1H 7QW.


All food is included on the day including breakfast before The Big Yak starts. A hot lunch will be served just after midday and we’ll have a mid-afternoon break too.

If you have any dietary requirements (besides gluten-free and veggie options) please let us know.


Dress code
We want you to feel comfortable, so do come in jeans and trainers or whatever you prefer. It is a Saturday after all.

There will be a place for you to leave coats, the rail is near the entrance.

Chill out zone
The Big Yak is an excellent place to network. However, if you need a quiet corner to recharge your batteries, we have a chill out room.

Our swag bags are back by popular demand. Look out for yours on your chair. They include goodies from our fantastic sponsors, so you can find out more about them.

Make some noise
Do Tweet on the day using #TheBigYak and @theICcrowd.

The venue will have free wifi and there are plenty of plug points – don’t forget your chargers. See the reviews page of this website to discover what it’s like to attend The Big Yak. We’d love you to join us.

The Big Yak Tweet


Do Tweet us @theICcrowd if you’ve got a query we’ve not covered on this site.