The big yak

9 June 2018. London

The unconference for in-house communicators


Here’s everything you need to know about The Big Yak, the unconference for communicators on Saturday 9 June 2018.

It’s being hosted by The IC Crowd. Do Tweet us @theICcrowd if you’ve got a query we’ve not covered.

What is The Big Yak?
The Big Yak unconference from The IC Crowd connects in-house and independent communicators face-to-face so they can learn and network.

It has been designed by and for professional communicators. This is the fourth time The Big Yak has taken place, as we gathered comms pros in 2013, 2014 and 2016.



We’re proud to be a different type of event and offer in-house practitioners the chance to shape the agenda on the day (which is what an unconference means) and get help and advice from their peers.

Trust us, you’ll love it!

Feedback from delegates over the years means we know what works and what doesn’t, so we’ve made a few changes for 2018.

What’s The IC Crowd?
The IC Crowd is a community and a place for people to connect and communicate. It’s the brainchild of Comms professionals Rachel MillerJenni Field and Dana Leeson.

We launched it in September 2012 and you can find out more about us on the team page of our website and @theICcrowd.

Who can attend?
In-house internal communicators and independent practitioners are welcome to come to The Big Yak. Based on your feedback, the only agencies able to attend are our fabulous sponsors who have chosen to support the event and we will be closely monitoring the attendee list.



Where is The Big Yak?
We know how much you loved our venue in 2016, so not only is the yak back, we’re returning to the same venue.

Etc venue in Marble Arch, London, is our home for the day and we have it exclusively, which means we can network, learn, eat and socialise in the same place.

Grab a ticket
This year we will be charging a nominal amount for tickets, which is set at £9.99. Tickets will be released at the end of March 2018. We’ll keep this page updated and also Tweet from @theICcrowd once they are available. You will be able to book via Eventbrite to save your place.

Want to know what will be discussed at The Big Yak on Saturday 9 June 2018?

So do we! As it’s an unconference, the content is decided by you, the attendees, on the day.

We’re expecting 150 in-house professional communicators to come together, shape the agenda and enjoy being together.

Our facilitator Benjamin Ellis will be guiding us through our fun-filled day. If you’ve never attended an unconference before, don’t worry, he’ll be on hand to make sure things go smoothly.

The Big Yak

Doors open at 9.30am on Saturday 9 June 2018. Breakfast will be served until 10.15am. The Big Yak will start at 10.15am and finish at 5pm. Drinks will end just before 7pm.

Thank you to our drinks sponsor Workplace for enabling us to have drinks at the end, so we can keep on yakking in the venue for a few more hours.

More information about timings can be found on the agenda page.

All food is included on the day including breakfast before The Big Yak starts. A hot lunch will be served just after midday and we’ll have a mid-afternoon break too.

If you have any dietary requirements (besides gluten-free and veggie options) please let us know.

Dress code
We want you to feel comfortable, so do come in jeans and trainers or whatever you prefer. It is a Saturday after all.

Make some noise
Do Tweet on the day using #thebigyak and @theICcrowd.

The venue will have free wifi and there are plenty of plug points – don’t forget your chargers.

Our swag bags are back by popular demand. Look out for yours when you arrive as they include goodies from our fantastic sponsors, so you can find out more about them.

The Big Yak


Post-Yak drinks
We will be hosting networking drinks following the event and would love you to join us. They are being sponsored by Workplace, thank you Facebook.

Do Tweet us @theICcrowd if you’ve got a query we’ve not covered.


etc venue Marble Arch

The Big Yak unconference is taking place at etc. venues Marble Arch, London, on Saturday 9 June 2018.

etc venuesHow to find it
etc.venues Marble Arch is located at
Garfield House, 86-88 Edgware Road, London, W2 2EA

Travel options
Keep an eye on the TfL website to check the latest travel status.

By Underground, Central line to Marble Arch Station
When you exit Marble Arch Station station, turn right on to Oxford Street and then second right on to Edgware Road walking past the Odeon Cinema. etc.venues Marble Arch is in Garfield House, on the right hand side next to Tesco.

By train
Paddington Station is approximately 20 minutes walk. Use the Praed Street exit and turn left on to Praed Street and continue until you walk on to Edgware Road. Turn right onto Edgware Road and continue towards Marble Arch.

etc.venues Marble Arch is at the other end of Edgware Road on the left. Alternatively bus routes 36 or 436 go from outside Paddington Station on Praed Street and on to Edgware Road, and take approximately 10 minutes to Marble Arch.

Plan your journey

By bus
etc.venues Marble Arch sits on many bus routes including 7, 10, 73, 98, 137, 390, 6, 23, 94, 159, 30, 94, 113, 159, 274, 2, 16, 36, 74, 82, 148, 414, 436.

There is a NCP car park situated within close proximity to Marble Arch – visit for more details.

Sat nav: 51.51542, -0.163319

By London Cycle Scheme
The nearest “Boris Bike” docking station is on Edgware Road / Marble Arch.

Download travel directions.

Maps to help you find us



etc venue Marble Arch map

etc venue Marble Arch




Contact Info