The Big Yak

6 June 2020

The unconference for in-house communicators | #TheBigYak

Welcome

Welcome to The Big Yak’s website. This is the place to discover all you need to know about the unconference for communicators.

It’s being hosted by The IC Crowd on Saturday 6 June 2020. Do Tweet us @theICcrowd if you’ve got a query we’ve not covered.

What is The IC Crowd?
The IC Crowd is a community and a place for people to connect and communicate. It’s the brainchild of Comms professionals Rachel MillerJenni Field and Dana Leeson.

We launched the crowd in September 2012 and you can find out more about us on the team page of our website and @theICcrowd on Twitter.

What is The Big Yak?
The Big Yak unconference from The IC Crowd connects in-house and independent communicators face-to-face so they can learn and network. To yak is a colloquial way of saying to talk.

It has been designed by and for professional communicators. The venue will be in London. This will be the fifth time The Big Yak has taken place, as we gathered comms pros in 2013, 2014, 2016 and 2018.

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We’re proud to be a different type of event and offer in-house practitioners the chance to shape the agenda on the day (which is what an unconference means) and get help and advice from their peers.

Trust us, you’ll love it!

Feedback from delegates over the years means we know what works and what doesn’t and it’s a format that works.

Who can attend?
In-house internal communicators and independent practitioners are welcome to come to The Big Yak.

This website will be tell you all you need to know and we’ll be updating it between now and the unconference.

This is an event to share learning and experience with other like-minded professionals. Based on feedback, only agencies who are sponsoring are able to attend. As ever, we request a no pitching, selling of services or products to other attendees as this is what makes The Big Yak unique and we’d like to keep it that way.

We will be closely monitoring the attendee list.

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Agenda
Want to know what will be discussed at The Big Yak?

So do we! As it’s an unconference, the content is decided by you, the attendees, on the day.

We’re expecting 150 in-house professional communicators to come together, shape the agenda and enjoy being together.

Here’s the agenda from a previous event – as you can see, it was set on the day:

The Big Yak agenda

 

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Dress code
We want you to feel comfortable, so do come in jeans and trainers or whatever you prefer. It is a Saturday after all.

Cloakroom
There will be a place for you to leave coats.

Chill out zone
The Big Yak is an excellent place to network. However, if you need a quiet corner to recharge your batteries, we will have a chill out zone.

Make some noise

Do Tweet on the day using #TheBigYak and @theICcrowd.

The venue will plenty of plug points – don’t forget your chargers. See the reviews page of this website to discover what it’s like to attend The Big Yak. We’d love you to join us.

The Big Yak Tweet

Do Tweet us @theICcrowd if you’ve got a query we’ve not covered on this site.

 

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Location

Full information about the venue for 2020’s #TheBigYak will be available here.

Travel options
Keep an eye on the TfL website to check the latest travel status.

By Underground
By train
Plan your journey

By bus
Parking
Sat nav:

By London Cycle Scheme
The nearest “Boris Bike” docking station.

Maps to help you find us

 

Sponsors

The Big Yak wouldn’t be possible without our fantastic sponsors.

The organisations who support us aren’t just sponsors, they’re our partners.

They understand the benefit of networking and professional development. We can’t say enough about our sponsors, other than without them The Big Yak wouldn’t be possible.

Please look out for them at The Big Yak in 2020 and stop them to say hello as they are supporting the crowd and making the day possible.

Are you interested in sponsoring us this year? We have various packages available and would love to discuss them with you.

Do get in touch by contacting Jenni@redefiningcomms.com or Tweet us @TheICCrowd.

Tickets

Full details about tickets will be available here.

Who can attend?

In-house internal communicators and independent practitioners are welcome to come to The Big Yak.

This is an event to share learning and experience with other like-minded professionals. Based on feedback, only agencies who are sponsoring are able to attend.

As ever, we request a no pitching, selling of services or products to other attendees as this is what makes The Big Yak unique and we’d like to keep it that way.

We will be closely monitoring the attendee list. See the sponsors page to discover our partners for 2020.

Agenda

The agenda will look something like this…

agenda

Reviews

We came. We saw. We yakked about comms.

Thank you to everyone who attended 2018’s The Big Yak, we had a brilliant day and enjoyed seeing you all having fun, networking and learning about internal communication.

We were joined by 160 internal communication professionals and thanks to our 21 sponsors, were able to enjoy a whole day together. IC pros travelled from near and far to be in London on 9 June, including Cynthia from the Netherlands, Emanuela from Italy and various flights from Dublin and Belfast.

✅ 160 attendees
✅ 21 sponsors
✅ 8 volunteers on the day
✅ Epic swag
✅ “1000 yrs of experience in one room”

Want to know what it’s like to attend The Big Yak?

Here’s a taster of what the crowd has shared from our previous unconferences.

Helen Deverell shared some top networking tips to help comms pros.

Blog posts

The crowd decide the topics they’d like to discuss. In 2018 they were:

 

Session 1 Session 2 Session 3 Session 4 Session 5
Measurement Creating a forward-looking culture through open and honest communications IC role in innovation How do we show the ROI of IC Newsletters, do they still hold value?
Change Comms Reviving intranets, O365 Growing comms champion network Helping Line Managers become better communicators How do we develop our own capabilities?
Crisis Comms Comms career progression Working smarter (agile) Getting executive buy-in Connecting people to purpose
Culture Change Coaching leaders Operationalising values and behaviours Storytelling CEO comms and corporate reputation

 

Remote workers with access to comms channels  Comms strategy Tackling tech takeover and saturation Community management and ESN strategy Internal comms and diversity
Engaging people who resist engagement Remote workers (no access to comms channels) Remote workers – using line managers Connecting global organisations M&A

Contact

Contact Info

theiccrowd@gmail.com